Text Based Marketing
Text-based marketing, a subset of conversational marketing, is a form of marketing where brands are...
Text Based Marketing: The missing link today is closing the sale
Text-based marketing, a subset of conversational marketing, is a form of marketing where brands are...
LTV: What it Is, What It Means for You, and How to Increase It
LTV, or lifetime value, is the ultimate number to measure for direct to consumer brands, as it is a...
The Death of Email Marketing: Why Brands & Marketers Are Turning to SMS Messaging
It's no secret that email marketing is on the decline. A recent report by The Radicati Group found...
Conversational Commerce: The Next Frontier for Maximizing ROI
Conversational commerce is quickly gaining popularity as a new way to connect with prospective...